Calculate your cost per 1,000 impressions for campaigns, ads and creator partnerships.
Cost ÷ Impressions × 1,000
Enter valid values above to see the result.
CPM means cost per thousand impressions. It is commonly used to compare the cost of buying or generating advertising exposure.
Enter campaign cost and total impressions to calculate CPM. Keep the cost in one currency throughout the calculation; the numerical CPM is expressed in that same currency.
Add the amount spent on the campaign, placement or creator partnership.
Add the total number of impressions generated by that spend.
The calculator divides cost by impressions and multiplies the result by 1,000.
Your entries are processed directly in your browser.
Privacy-safe analytics do not include caption text, titles, hashtags, campaign spend, revenue, audience values, impressions, clicks or calculator results.
Check whether you entered impressions rather than thousands of impressions. Enter the full impression count.
It does not convert currencies. The result uses whatever currency you used for total cost.
CPM is normally calculated with impressions. Reach measures unique people and is a different metric.
Yes, if the costs and impression counts are measured consistently across both campaigns.
CPM equals total cost divided by impressions, multiplied by 1,000.
It means the measured cost is 5 currency units for every 1,000 impressions.
No. Enter cost in the currency you want the CPM expressed in.
No. The calculation runs in your browser.