Calculate cost per click from campaign spend and total clicks.
Cost ÷ Clicks
Enter valid values above to see the result.
CPC means cost per click. It shows how much campaign spend was required, on average, for each measured click.
Enter total cost and total clicks from the same reporting period. The result uses the same currency as the cost value you enter.
Add the total spend associated with the clicks you are measuring.
Use the click count from the same campaign and reporting period.
The calculator divides total cost by total clicks.
Your entries are processed directly in your browser.
Privacy-safe analytics do not include caption text, titles, hashtags, campaign spend, revenue, audience values, impressions, clicks or calculator results.
Confirm that spend and clicks come from the same campaign and date range.
Use the click definition relevant to your report, and keep that definition consistent when comparing campaigns.
Yes. No currency conversion is performed, so the result remains in the currency of the cost value.
Cost per click cannot be calculated when there are no clicks because the formula would divide by zero.
CPC equals total campaign cost divided by total clicks.
CPC measures click cost only. Conversion quality, revenue and campaign goals provide additional context.
Yes, when you have a cost figure and a corresponding measured click count.
No. The calculation runs locally in your browser.